Billboards, unless they are very creative and eye-catching, get lost in all the other noise going on around us. We see them for maybe two seconds at a time while we are driving past them in a hurry to get to wherever we have to get to. They are very expensive to advertise on, and unless you are in Times Square they don’t often add good aesthetics to the cityscape.
But what if they did add good aesthetics to the cityscape? What if they did good things for the city you lived in? Good things like cleaning the air around them, and providing a place for birds and other animals and insects to go, even if it is for the short time the billboard is up there?
What I like to call living billboards do these things, they liven up the plain flat billboards that often go unnoticed, and they become something different that really catches the eye. They also help clean the air, because there are plants living on them, and they provide a habitat for birds and insects. I really like this idea, however, as expensive as plain billboards are, these have to be outrageously priced. A regular billboard you simply put advertising on it, these billboards come complete with solar panels that power a water pump that pumps water up a tube from the ground up to some shallow planting pots and a moisture absorbing green felt.
While one could argue that this is not very sustainable, because they are simply consuming more water, it is a step in the right direction I think. There will always be advertising, so we can either do it in a greener way, or in an unstustainable way. It takes people stepping out of the box to come up with new ways, and to step in the right direction for us to get away from unsustainable advertising.
What are your thoughts on these types of advertising?
The Green Guerilla